04 / Brand

Brand
systems.

Identity, naming, voice and guidelines — the whole kit, not a logo and a PDF. Built to run across web, product, print and paid media without breaking.

IdentityNamingVoiceGuidelinesRollout

What we deliver.

Identity design

Logo systems, marks and sub-marks. Designed for small favicons and giant billboards in equal measure.

Naming

Product, company and feature naming — researched, tested for availability, trademarked where needed.

Verbal identity

Voice principles, tone rules and copy standards. Your LinkedIn post shouldn't sound like a different company.

Guidelines

Written rules that an agency, a vendor or a new hire can follow without picking up the phone.

Stack & tooling.

IllustratorMarks

FigmaSystems

GlyphsType

CavalryMotion

FrontifyGuidelines

TrademarkiaIP

Adobe FontsLicensing

CanvaTemplates

12+Deliverables per identity

30 pgAvg guideline length

100%Files handed over

Start a
brand
project.

afrotechsi@gmail.com

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